ITunes-sponsored festival partners with Xfm and Channel 4
by Daniel Farey-Jones Brand Republic
LONDON – An Apple iTunes-sponsored month-long series of free gigs at London’s ICA, featuring artists ranging from Sir Paul McCartney to Crowded House, is to be covered by Channel 4 and GCap Media radio stations, including Xfm.
Tickets are only available through free draws run via the iTunes festival website and through its media partners, which include the Evening Standard.
Tags: paul_mccartney
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